Seasoned designer with over 5 years experience in brand marketing. Highly skilled in strategizing, ideating, and creating marketing campaigns with the ultimate goal of leading a team to create amazing work.

Experience

Sporting Kansas City / Video Producer and Editor
July 2018 - Present

- Strategic lead on pitch video for club’s Kit Sponsor, our most valuable asset, that resulted in a 5 million dollar partner signing.

- Established campaign and led creative direction of several sponsored content video series, that generated over 150,000 earned views per year.

- Partnered with multiple departments including sponsorships, ticketing, youth soccer, and communications to create content plans to generate revenue and build brand engagement.

Baylor University / Associate Director of BaylorVision
November 2016 - July 2018

- Established digital marketing strategy of Baylor football that drove a 35% increase in online engagement and saw 8% growth in season ticket renewals.

- Presented face-to-face with head coaches of different sports to strategize and execute marketing content plans that represented each individual sport’s identity and goals.

- Led team of student interns that assisted with content creation for all 18 sports at Baylor University.

Agency501 / Brand Strategist
December 2015 - November 2016

- Utilized digital media to establish an online presence for several clients through social media, inbound marketing, website development, ad buying, listings and newsletters.

- Supervised the content strategy for clients across multiple platforms, which resulted in increased revenue, heightened awareness, and consistent brand messaging.

- Communicated with clients on their marketing strategy to effectively generate growth with strategic messaging across different digital and traditional media platforms.

Education

University of Arkansas, Sam M. Walton College of Business
Bachelor’s Degree in Marketing Management
2005-2009
Cumulative GPA: 3.25